Portfolio
Employee Research
Understanding employees provides critical data on which to base communication programs. With survey development and processes specific to your organization you can define measurable results for your communication efforts.
Entegris, Inc.: In 2007, Capira Marketing Communications worked with Entegris on a global survey to better understand the employee communication program and alignment with the company’s brand. A survey tool was developed after personal interviews with key site leaders. The survey was given in five languages at 26 facilities around the globe. Results from the survey and recommendations for future actions were provided.
Brand Messaging
Knowing what to say to your audiences not only creates more effective communications, it saves money. Understanding what key messages to deliver comes from an understanding of the company and the customers and where they intersect.
Johnstech International: In 2008 Capira Marketing Communications worked with Johnstech on customer research to understand what messages would be most effective.
Strategic Planning
Being led by an accredited business communicator means strategic planning skills provide the base of the work Capira Marketing Communications provides. Goals tied to the business needs, measurable objectives and a strategic approach lead to effective, well-planned communications programs.
Merger & Acquisition Communications
Over the years, I have planned external and internal communications for several major mergers and even more acquisitions.
Entegris/Mykrolis: In 2005, I led the communications planning for the merger of two semiconductor industry component suppliers. When implemented the plan resulted in rapid awareness of the merger and smooth transitions. The project received awards from the International Association of Business Communicators Pacific Plains Region and Minnesota chapter.
Product Launch
With over 25 years experience working in an engineering/manufacturing organization, I planned a multitude of product launches.
