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	<title>Capira Marketing Communications &#187; Featured</title>
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		<title>How to find effective</title>
		<link>http://www.capiracomm.com/2010/09/14/how-to-find-effective/</link>
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		<pubDate>Tue, 14 Sep 2010 22:12:03 +0000</pubDate>
		<dc:creator>Cindy</dc:creator>
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		<description><![CDATA[Seen this word alot? &#8220;Effective.&#8221;  Yup, it&#8217;s everywhere.  Yet, without some form of measurement with it, &#8220;effective&#8221; doesn&#8217;t mean much.  In thinking about effective as it relates to communication, it&#8217;s wise to start at the business goals. From there communications goals can be developed. And, then the all important communication objectives form. Make them SMART &#8212; [...]]]></description>
			<content:encoded><![CDATA[<p>Seen this word alot? &#8220;Effective.&#8221;  Yup, it&#8217;s everywhere.  Yet, without some form of measurement with it, &#8220;effective&#8221; doesn&#8217;t mean much.  In thinking about effective as it relates to communication, it&#8217;s wise to start at the business goals. From there communications goals can be developed. And, then the all important communication objectives form. Make them SMART &#8212; specific, measurable, attainable, realistic and time-based.</p>
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		<title>Strategic Communications Planning</title>
		<link>http://www.capiracomm.com/2008/11/10/featured-1/</link>
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		<pubDate>Mon, 10 Nov 2008 22:48:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[Don&#8217;t let your message fade. Strategic communications planning keeps your message in front of your target audience.]]></description>
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		<title>Attention-getting Communication Materials</title>
		<link>http://www.capiracomm.com/2008/11/10/featured-2/</link>
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		<pubDate>Mon, 10 Nov 2008 22:47:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[Stand out with relevant messaging and creative presentation that demands attention.]]></description>
			<content:encoded><![CDATA[<p>Stand out with relevant messaging and creative presentation that demands attention.</p>
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		<title>Business Success Shines on You</title>
		<link>http://www.capiracomm.com/2008/11/10/featured-3/</link>
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		<pubDate>Mon, 10 Nov 2008 22:47:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[Achieve your business goals through strategic, effective communications.]]></description>
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